Wedding Weeds

Michelle McFarland is the owner of The Wedding Shoppe, which she founded in 1999 with no retail experience—just a dream and a passion for creating magical bridal moments. What began as a small accessories boutique grew into a premier bridal destination, introducing gowns in 2008 and becoming known for its personalized, heartfelt experience. Over the past 26 years, Michelle and her team have helped more than 30,000 brides say “yes,” building a reputation for making every bride feel truly celebrated. Beyond her store, Michelle has served as president of the Better Bridal Group and co-founded the National Bridal Retailers Association, helping shape the bridal industry nationwide.